PIUR IMAGING ++ WEB DESIGN & CORPORATE IDENTITY
The objective was to redesign the website of PIUR, explaining their product as straightforward as possible. My role included creating an intuitive User Experience for medical professionals. The goal was to showcase the capabilities of PIUR (a tomographic 3D imaging solution). I aimed for a clear and cohesive design language without making the product boring.
While researching for personas, I gained detailed insights into the challenges faced by medical professionals. For example how important the integration of such a complex technology is, into already existing workflows without disrupting efficiency and that the onboarding is fast and the product easy to understand. I also created a design family of icons (body parts) , wave-graphics and a color palette.
DISCOVER GERMANY ++ GAMING APP
The goal of this project was to keep children engaged during car rides by encouraging them to observe their surroundings and discover landmarks across Germany.
As UX Designer, I was responsible for the concept, development, and design of the “Discover Germany” app. I crafted a user experience tailored specifically to children aged 6-12. This required a shift in the design approach—focusing on visual storytelling, reducing text, and emphasizing character and landscape illustrations to captivate young users. By user journey mapping, I realized that understanding the unique needs of this young audience was critical. Developing detailed personas early on helped guide the design process. These personas, representing key user groups, gave me solid insights into user pain points and motivations, which shaped the app’s features.
Working with Figma, I became a big fan of components for seamless design changes. I conducted one-on-one interviews with parents to gather qualitative insights into their experiences during car trips. These insights guided me on how the app would be actually be used in various contexts, ensuring a user-friendly experience.
A high-fidelity interactive prototype designed in Figma, using Procreate to illustrate and animate some designs.
PARQ ENERGY ++ CORPORATE IDENTITY
I redesigned an existing website and logo, creating a cohesive corporate identity for a small startup based in Hamburg, Germany. The company focuses on promoting “green energy,” and one of the main challenges was to refresh the brand’s visual identity while preserving its core values. The redesign involved rethinking every aspect of the brand’s appearance, from colors and fonts to photography and logo design. By carefully analyzing the startup’s unique selling points, target audience, and the competitive landscape, I created a modern and sustainable identity.
A key element of this redesign was the logo, which subtly combines wind energy and the power-on button while maintaining a minimalist, text-based design.
The result is a brand that stands out in the green energy sector, with a fresh yet familiar look that reinforces the startup’s commitment to sustainability and innovation.
